Starbucks planning major changes to its menu as new CEO shifts strategy
The new Starbucks boss has said he will simplify the chain's 'overly complex menu' in a bid to win back customers amid slumping sales. Brian Niccol, who took over as CEO last month, said the chain needed to 'fundamentally change' its strategy. The company unexpectedly released its earnings report Tuesday, which revealed that sales had fallen sharply for the third consecutive quarter. US sales fell 6 percent, as cash-strapped customers are increasingly put off by high prices and long wait times for drinks.
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