Target cannot keep this $5 decoration on shelves - with limited edition version of the cute ornament sparking huge hunts
Target stores are struggling to keep their $5 plastic-foam and polyester birds on the shelves as fans spark huge hunts for the limited-edition items. Known to fans as 'birbs', customers have been scrambling to buy the new collector's item as soon as they go on sale at 3am ET - in a frenzy akin to that of the Beanie Baby craze of the 1990s, the Wall Street Journal reports. Fans then brag about their findings on social media - and join Facebook and Reddit groups to share their tips.
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