Warning to 3billion Chrome users as Google scraps protection plan
Google has killed plans that would have stopped advertisers from tracking its three billion Chrome users. The tech giant made the announcement Monday, saying it will no longer cancel and replace third-party cookies - small pieces of online data used by advertisers to serve people targeted ads on the web. The proposal, known as Privacy Sandbox, had instilled fears in the online advertising industry that any replacement technology would leave even less room for online ad rivals.
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